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Soprano Juliana Franco is known for the "pure and crystalline quality" of her singing and for her versatility in different vocal styles. She has performed as a soloist with orchestras such as the Brazilian Symphony Orchestra, Petrobras Symphony Orchestra, Washington Bach Consort, Saint Barth's Music Festival Orchestra, National Symphony Orchestra of Brazil, among others. Operatic  roles include Musetta in La Bohème, Susanna in Le Nozze di Figaro, Adina in L'Elisir d'Amore, Rosina in Il Barbieri di Siviglia, Oscar in Un Ballo in Maschera, Zerbinetta in Ariadne auf Naxus, Sophie in Der Rosenkavalier, Sofie in Wherther, Poppea in L'Incoronazione di Poppea, Costanza in Griselda at the Brazilian premiere, Gretel in Hansel und Gretel, and Aphrodite at the world premiere of Christopher Park's opera Phaedra and Hippolitus. The symphonic repertoire includes works such as Beethoven's Ninth Symphony, Handel's Messiah, Vivaldi's Gloria and Magnificat, and Bach's Coffee Cantata BWV 212.

Since 2015, the soprano has collaborated with the Petrobrás Symphony Orchestra in the project "Série em Família," dedicated to children, with adaptations for soprano baritone, and children's classical orchestra. Repertory included works such as Vinícius de Moraes' Noah's Ark, Os Saltimbancos, Balão Mágico, and Wizard of Oz with adaptation for narrator, soprano and baritone. Some of these projects were recorded on CD and released in Brazil and are also available in online stores (iTunes, Amazon, and Spotify). The projects were written and arranged especially for the soprano's voice. The Os Saltimbancos Sinfônico project was awarded as "the best cd of the year 2017 in the best musical for children category of the Brazilian Music Award".
In 2017, the soprano made the world premiere of Robert Paterson's Listen to the Stars at the National Sawdust in New York. In 2018, she sang the role of Maria in West Side Story, in a concert version, with the Rio International Cello Encounter Orchestra, in Rio de Janeiro, Brazil.


Alongside her work in the classic universe, she lends her voice to Brazilian versions of cartoons and movie characters for major studios like Disney, Fox, Warner, DreamWorks, and Pixar. His best-known works are Fox's Anastasia (Anastasia), Ace Age 4 (Shira), Jack's Strange World (Shock), and Frozen (Trolls). Juliana Franco was a voice teacher at the Federal University of Rio de Janeiro from 2012 to 2014 and an assistant teaching professor of singing, vocal pedagogy, English, and German diction at the University of Maryland from 2016 to 2019.

Juliana Franco holds a D.M.A. in Pedagogy of Voice and an M. M. in Opera Performance from the University of Maryland, in the United States. She dedicated her research to the theme “singing in Brazilian Portuguese for the non-native speaker” associated with applied pedagogy. The title of his dissertation is Singing in Brazilian Portuguese: An Introductory Guide to IPA, Diction, and Repertoire. Inspired by her Brazilian roots, professional experience, and rich and beautiful Brazilian repertoire, the main objective of the dissertation and research is to make Brazilian music and sing in Portuguese more accessible to those wishing to explore it.

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